Magic Rewards
An employee incentive platform for ECAPS that rewards sales agents with digital gold — redesigned to simplify onboarding and grow retention.
Overview
Magic Rewards let employees claim gifts and incentives as they hit performance targets, then invest those rewards in digital gold, SIPs, or transfer them out. The original product had a strong value proposition but an experience working against adoption — multiple verification layers, inconsistent screens, and heavy dependency on external guidance.
The challenge
Design for a low-literacy, high-friction user base while keeping the trust expected of a financial product.
What we changed
- Seamless onboarding — replaced personal email, company email and shop-ID checks with a single registered email + phone flow, handling the rest in the backend.
- Purposeful gamification — motivational mechanics aligned to user goals to drive daily engagement.
- Speed & accessibility — built-in tutorials and support so users could self-orient without hand-holding.
- Digital gold made simple — buy/sell gold, gold SIP from ₹100/month, and gold-coin purchases, all payable via wallet, UPI, net banking or cards.
Gallery
